Can your partner truly love you and not treat you how you want/should be treated?

I was dating this guy for over a year and throughout our whole relationship we went on two dates (cinema) and got one present for Christmas (only after telling him how important it was for me). I hate feeling like a materialistic person or shallow but it’s just how I am. I went all out for his birthday and for Christmas and treated him special all the time not just on special occasions.
I understand people have different love languages but is it wrong for me to expect my partner to treat me how I want to be treated and not how he wants to be treated?
Since we broke up it’s been on my mind. He would shower me with compliments and tell me how lucky he was to have me and even talk about marriage (way too early I know) but he couldn’t even make me a card for my birthday? It made me wonder if he did truly love me or if I was just convenient. I did a lot for him in our relationship which I won’t go into but I do think maybe it was just easy for him to have me around because I don’t think I was asking for much. Some sweets and a card cost £2 and I would be so grateful.
I told him on more than one occasion that I want to feel special and be treated the way he says I deserve to be treated but he just couldn’t do it.
Do you think he really loved me?
Thanks for any advice.