Would this be an acceptable place to ask for opinions on how one would pronounce a made up word? If not, please delete. Thank you.

The word is Artolios

It’s a cross-language portmanteau (mashup) of Art (English) and Oil (Italian).

We’ve been saying it as Ahr TOE lee ose

I’m wonder if it reads to others as Ahr TOE lee o’s (like Cheerios)

Is there a third pronunciation?

When people are reading Artolios – are they thinking its a brand (not in the food industry) or a cereal? or something else entirely?

Thank you!

14 comments
  1. I’d learn towards having it rhyme with “portfolios” but without the f sound in the middle (and I’d think it was a brand of portfolio software for art).

  2. “Art-o-lee-os”,

    although I’m so used to “lios” being arranged as “lois”, so at first I reflexively Said”

    “Art-o-loo-ah” which sounds not right obviously.

    I dont know what this weird name reminds me of, but I like how it sounds. It sounds almost Greek to me, like the name of a place or object: art-o-lee-os. To me it maybe has a harder “s” at the end than “cheerios”, which almost sounds more like a “z” sometimes.

  3. Most people rely on contextual clues to help with pronunciation and familiarization.

    Am I looking at a box of cereal and the rest of the box label is in Italian? I’d use whatever Italian pronunciation rules I’m familiar with. Is it just in a sentence? There are probably other clues in the paragraph.

    TBH, I’d lean real hard into the Italian accent, like the Inglorious Basterds in the lobby of the theater.

  4. I am in the minority here when I omit the S from the end, and it is art-oh-LEE-oh. Adding the s on the end makes it sound like a pasta sauce in a jar to me.

  5. > Ahr TOE lee o’s

    This was my first thought, since it sounds like the name of a pizza place you’d find in Jersey. “Don’t get Francescas, get Artolios. Anthony Artolios son Jimmy owns the place now, the pies are great.”

  6. “Ar-tol-ee-os.” Hard s as in dextrose rather than a soft one that ends a plural. Looks a little bit Greek.

  7. I would assume it’s someone’s name, not a brand unless the brand is named after a person.

    I would pronounce it ar TOE lee ose, with an “s” sound at the end and not the “z” sound that it makes when you use it for plurals or possessives.

  8. >Ahr TOE lee ose

    >Ahr TOE lee o’s

    The way you’ve phonetically spelled these I would pronounce both of these the same. You mention the second one sounds like Cheerios… How are you pronouncing the first one?

    My first thought would be the second pronunciation I think.

    I would probably assume it’s a person’s name or a brand name.

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