Why does the manufacturer do that ? Why do they care? They’ve had their money when it was first sold: what business of theirs is it if someone sells it on?

12 comments

  1. The distributors want their customers (the retailers) to buy more expensive single items from them instead of multipacks.

  2. Cost, a multipack may well cost less to buy for resell than the same number of individual items.

    Also certain items, yoghurts etc don’t have the labelling to sell individually legally.

  3. The bulk packs are cheaper for the retailer to buy, just as they are cheaper for the consumer to buy.

    If the retailer buys multipacks cheaper at wholesale and then breaks them down and sells them at higher margin retail, the retailer is making more profit but the manufacturer isn’t.

    Obviously, they don’t want that. And if people want to buy single items, they want the retailers to buy more single items, so that more of the revenue from the higher unit price goes to the manufacturer rather than being skimmed off by the retailer.

  4. The bulk packs are cheaper for the retailer to buy, just as they are cheaper for the consumer to buy.

    If the retailer buys multipacks cheaper at wholesale and then breaks them down and sells them at higher margin retail, the retailer is making more profit but the manufacturer isn’t.

    Obviously, they don’t want that. And if people want to buy single items, they want the retailers to buy more single items, so that more of the revenue from the higher unit price goes to the manufacturer rather than being skimmed off by the retailer.

  5. The bulk packs are cheaper for the retailer to buy, just as they are cheaper for the consumer to buy.

    If the retailer buys multipacks cheaper at wholesale and then breaks them down and sells them at higher margin retail, the retailer is making more profit but the manufacturer isn’t.

    Obviously, they don’t want that. And if people want to buy single items, they want the retailers to buy more single items, so that more of the revenue from the higher unit price goes to the manufacturer rather than being skimmed off by the retailer.

  6. Every bar of chocolate in my local burger van is marked not for resale. Go girl give me a sausage and tomato bap and fuck Cadbury’s.

  7. In some cases the multipack items don’t contain all the consumer information they should. However looking this up there’s no legal force to stop someone if the multipack items contain all the legal information. However in researching this I found that products labelled by the manufacturer such as Pepsi with it’s printed on pricing, are also not legally covered, you could by cans price marked with “60p” and legally sell them for £2 each.

    ​

    [http://tradingstandardsblog.co.uk/splitting-multipacks-and-selling-items-separately](http://tradingstandardsblog.co.uk/splitting-multipacks-and-selling-items-separately)

  8. Money. They just want to protect their profit margins because single items are sold at higher prices. However, you have no obligation to do what it says on the packaging. When you buy the product, you own it, and the manufacturer cannot stop you from selling items individually. It’s only their partner retailers that have signed a contract with the manufacturer that is bound by such terms. Otherwise, feel free to ignore it.

  9. To boost business profits.

    The manufacturers do not want everyone to be able to access their bulk buyer prices and wholesale rates. Only a small proportion of their customers, b2bwholesalers and other retail partners.

    They and their approved partnering retailers make significant drinks profits per item from selling single cans & bottles at very different prices to consumers. Particularly high profits to be made selling single drinks cans or bottles in airports, very busy train stations, whs smith stores and city centres.

  10. Because if other people sell them at a marked up price, some people might think this is the brands price and it can reflect badly on the brand

  11. Tesco’s had cheap coke last week if one used there ‘ club card ‘ the local asain shop had the same cans at £1.10 .

    That’s why to make peeps aware they are being shafted .

  12. Sometimes only the outer packaging has ingredient / allergy / nutritional information / expiry date and it’s not printed on each packet of crisps or chocolate bar etc. To be sold as an individual item it needs to have this information on it.

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