Why are prices on products and services usually perked with pence included and not whole?

10 comments

1. It’s psychological pricing.

   https://en.wikipedia.org/wiki/Psychological_pricing?wprov=sfla1

2. It’s so the cashiers have to open the till to get change, otherwise they could just pocket the £20 bill or whatever.

3. Two reasons:

   £9.99 looks like less than £10.

   To force staff to use the till to get the change.

4. Matilda’s dodgy used car salesman dad hits the nail on the head In the Roald Dahl book, “it sounds a lot less but it isn’t”.

5. What do you mean ‘what happens to the change’? You keep it…!

6. It was originally designed to stop thieving cashiers. Now it’s more of a tradition.

7. It’s an old thing shopkeepers used. It was to force staff members to hand back change. Weird, I know.

8. Because people think it is cheaper but mainly so staff have to put the transaction through the till to get change and can’t pocket the cash.

9. Because when some things are priced at 9.99 or 9.95 etc. People will then think they’re getting a deal over paying £10, lol. It’s to entice you to think you’re getting a bargain when, in reality, not so much.

10. The fact that all online purchases are still priced like this should make us think its much more about the psychology of something looking less (and this is is proven) because we start assessing vidually left to right and first number we see is the one that makes us feel a certain way about the price.