Finland definitely has experienced a vegetarian boom over last few years. There are loads of “mock meats” available on supermarkets and most of the restaurants – including McDonald’s and similar – have at least some vegan and vegetarian options in their menus. Even many omnivores prefer to use Oatly or other plant-based milk products in their cup of coffee and it’s usually available in coffee shops.

If you went back just ten years or so vegetarianism wasn’t so widespread. Closest you could get to mock meats was tofu and soya mince and restaurants lacked vegetarian options.

Has something similar happened in your country?

6 comments
  1. Oh yes, there are a lot of meat alternatives nowadays. Now that vegetarianism is considered mainstream, I can see that more and more people are trying out dairy alternatives too.

  2. Yes – but here it is more a “vegan” boom than a vegetarian boom. It started a few years before Covid and has different reasons I guess. For some it is health reasons, for some life style reasons, moral reasons, environmental reasons or political reasons. During covid it gained a lot more traction because we had a huge scandal in one of our biggest meat producing company, Tönnies:

    https://edition.cnn.com/2020/06/22/business/meat-plant-germany-coronavirus-outbreak/index.html

  3. Yep, a lot of restaurants have a “vegi meal” now.

    I think it is great, great for the environment as I understand it.

  4. Yes, same here, Mainly for alternative milk products and meat alternatives.

    You can get plant-based milk on your coffee in most of the places you can grab a coffee and having at least one meat-free main course is common, there are also quite some places that specialize in stuff like that.

  5. In Sweden wehad one 2000, then schools and other traditional places with food started to acknowledge and serve vegetarian, simple food, then around 2010 it upped again with oat milk and qourn product become easier to find and taking up more focus in the store and media for normal “svenssons”, and it feels like 2010 accelerated in to hyper drive, and there are we now with “fake” meat everything

  6. Definitely, more and more people eat vegetarian dishes. I guess mostly because there are some new restaurants that serve excellent and tasty vegetarian dishes, so people get to try it, and actually fall in love with it.

    Even Mcdonald’s added more vegetarian options in the last few weeks.

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