Image-based vocab. “I saw a white yoga lady drinking beans from a cantaloupe at Walmart” is more interesting than “Man, the cantaloupe prices have been rising lately eh? Can’t afford to shop at Whole Foods anymore…”

The first example used image-based vocabulary. The second example was general and was about an abstract idea (cantaloupe prices rising, not being able to afford cantaloupes). The second example also had nothing emotionally interesting about it, whereas the first example naturally peaks curiosity.

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