I have yet to find one that does not have this deceptive packaging meaning there is only 75% of product inside as what you think you are buying judging by the outer size.

3 comments

  1. You’ve just answered your own question, makes them look bigger.

    Two reasons I can think of tho: to deter theft and it makes them easier to transport/stack

  2. That’s exactly why. It makes it look like you are getting more than you are

  3. I’ve not seen then with 25% void. They usually, like spreadable butter have a small (2-5mm at a guess) raised section which I’m fairly sure is primarily to do with the rigidity of the container in a similar way to many bottles have striations on them.

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