The paradox of choice refers to the idea that having too many options can lead to decision-making difficulties and decreased satisfaction with the chosen option. It suggests that while having choices is generally good, an excessive number of choices can lead to decision paralysis, anxiety about making the wrong choice, and ultimately, reduced happiness with the chosen outcome. This concept is often discussed in the context of consumer behavior, psychology, and decision-making studies.
So the question is..how much is this an issue with modern date?