In the United States, as soon as Easter is over you start seeing reds, whites, and blues in all the stores. In the same way you might see Christmas decorations in all the stores once Halloween is over. In the United States, the 4th of July is to summer as Christmas/New Year’s is to winter.
Gotta get a new blue grill for the summertime cookouts, so that it matches your blue sunglasses and your little novelty American flag and your American flag tank top. The fireworks are boxed in red, white, and blue decor, all the soda brands start releasing their Summer Edition flavors, usually packaged in red, white, and/or blue…
What gets hyped in your neck of the woods once Easter is over?