Hey Small Sustainable Brands, How Do You Handle the Challenge of Balancing Growth and Sustainability?
A friend of mine works at a small sustainable business, and she recently shared the intense struggles that homegrown green businesses are facing at the moment.
Trying to make a profit while sticking to their eco-friendly principles has never been harder. From sourcing sustainable materials to ensuring an ethical production line, all while keeping the pricing competitive and still making a decent profit, is a challenge.
I even empathize with customers with tight budgets who end up choosing cheaper, less sustainable options.
So, I’m really curious to hear from other small sustainable brand owners or folks involved in the industry.
How are you dealing with the premium costs of sustainable production? Are you looking for ways to educate consumers on the value of sustainability to justify higher prices, or are you using other cost-saving measures without compromising your sustainable values?
Anything helps! Thanks in advance.