There's an ongoing joke in England, that we all use foreign products and buy from foreign brands, while being skeptical of anyone who wasn't born here. The only exception I can think to this is that beef/pork is marketed as being "made in Britain".
I'm curious, are the rest of Europe more likely to buy things that originated in their own country? Is it due to cultural pride, a belief that your own country's products are better, or simply because you prefer them?
I've heard that German culture leans toward believing that German goods are superior to other countries, but I'm not sure to what extent.
Cheers.