Which supermarket items have you noticed are now way more expensive now?

37 comments

1. I’ve noticed crisps go up

2. > just went to buy some kitchen roll and it was £5.35 for two rolls…absolute joke

   £5+ for **two** rolls? Don’t buy branded kitchen rolls.

3. Butter has gone up crazy. Approx 2015 the going rate was 1£ now it’s about 2£…. Way above the official inflation rate.

   Edit: I thought I would settle the huge debate that had arisen over my placement of the £ sign. I knew it was wrong when I wrote it, but I just didn’t care… It feels good to break the rules sometimes.

4. Bloody well all, it feels like.

   I always did buy a lot of “yellow sticker” reduced stuff, but now mrs tmstms is more on board with that too.

5. Milk. A 6-pinter has gone up by 59p in little over a year with no signs of stopping and it goes off quicker.

   If this benefitted dairy farmers I’d be fine with it but I doubt it.

   Also, not a supermarket item but cartridge paper for drawing/painting has seen over 100% inflation. I cleaned out a couple of arts/crafts shops who had yet to notice and factor in the increase.

6. Mango chutney for no apparent reason has more than doubled in price

7. I shop at Lidl for most things and the Lactofree milk has gone up from 80p to £1.10.

   I’ve noticed a lot of basic items have gone up, but its Lidl so its still under what say sainbrys or tesco are charging.

8. I hate the way supermarkets cash in on popular stuff. A couple of years ago there were some TV chef-y programmes talking about vegetarian cooking and specifically lentils. Lentils doubled in price almost overnight and have never come down.

9. Everything!

10. The price rises seem weirdly inconsistent as they are not across the board like you’d expect. Some things have dropped in price recently too and the shrinkflation on eg chocolate has pretty much stopped but I guess to go any smaller they would be basically selling fun sized packs.

    Pringles are however now £2 a pipe after the various “discounts” so they have been consigned to history as far as I’m concerned. That’s 100% price inflation in a year on them.

    Suncream has dropped in price massively compared to a couple of weeks ago too funnily enough.

    I want to know what kind of kitchen paper OP is buying for that price though. Is it endorsed by Salt Bae or something?

11. Essentially everything that I remembered the price of in my head is now about 20% more expensive.

    – Sainsbury’s laundry gel: £2.30 to £3

    – Finish dishwasher powder: £3 to £4

    – Chicken thighs: £1.85 to £2.30

    – Pringles: £1.25 to £1.65 to £1.90 now

    – Ready meals: all up about 20%+

    – Toothpaste: £1 to £1.25

12. We’re skint anyway so we go for the cheapest, white label, own brand stuff normally and while it’s not skyrocketed even that stuff is creeping up by 10 or 20p a month.

    The subsistence shop I used to do at Tesco just to top up perishables has gone from £15 to £20, 25. We were struggling before but hell’s teeth.

13. Cat food, because there’s less elasticity than for human food.

    You can go to a budget product versus a premium one for yourself, and say ‘OK, I’m not expecting it to be as good’ but if the cat wishes to eat brand X flavour Y, then you just have to do it.

    We find ways round by cooking fresh food for the cats, but the price of the cat food itself is going up a lot.

14. Mini rolls. A big pack in Tesco used to be £1.30 on offer with a ClubCard. It’s now £3.00!

15. I work for a big 4 supermarket and price increases are mental at the moment, we can barely keep up.

    It will get a lot worse too as a number of food retailers have been kicking the inflationary market can down the road for some time. Calling out Lidl in particular as I believe I saw an advert recently saying something to the effect of “we haven’t put our prices up etc”. But unfortunately they’ll have to crumble eventually.

16. Not necessarily a supermarket staple but whey protein has **skyrocketed**, so much that I was doubting my memory.

    Just for an idea, I bought a 2.5Kg bag of whey back in 2020 and it cost £25, it is now **£90 -** yes, ninety quid.

17. Soup! Went into morrisons the other day, expecting to pay 70p to £1. £1.95…. for a Tin of soup.

18. Cheese seems to be more expensive every week

19. Had a row at the weekend because I did the big shop and refused to spend £6 on lurpak.

20. All of them, prices are going 5p or 10p up almost every week

21. Kitten food and litter.

    Box of 12 pouches was £2.20 at the beginning of the year, now £3.10

    Litter was 90p now £1.90

22. Helium balloons have gone through the roof

23. Milk: Morrisons is 89p for 500ml. Used to be 49p for a print (568ml). It now works out at £1.01 per print so an increase of over 100%!

24. I’ve noticed the price disparity between supermarkets is so much greater now. My local Co-op is now the most expensive place to shop for me, which seems crazy. I recently couldn’t find a loaf of bread in there for under £2, and that’s including their own brand! Vitalite now costs £2.85 in there, yet it’s usually around £1.40-£1.70.

    I genuinely thought it was representative across all supermarkets til I popped into Morrisons on my way home from work and found things so much cheaper – their tub of Vitalite is £1.70. Even Sainsbury’s is cheaper. Not really sure what’s going on.

    Edit: removed my bit about the roll – I misread it as toilet roll and wondered if it was gold leaf 😂

25. One thing I hope with all of this is that people break free a bit from the marketing brainwashing. There are so many products that are clearly and factually no better than the non-brand versions, but people still buy them because years and years of advertising has effectively wired their brains to be unhappy if they don’t.

    The £5.35 kitchen roll is a good point – obviously you can find non-branded stuff cheaper and it will do the same job.

    Google ‘toothpaste dentists’ and you’ll quickly find out that most of the expensive stuff provides absolutely no benefit to you over any toothpaste that has a sufficient amount of fluoride.

    Taste test after taste test shows that most people can’t identify the more expensive banded food/drink from the non-branded.

    Basically – no one here can complain about the cost of living if you are paying for the brand. Everyone has a choice to break their programming and save themselves a fortune.

26. I work at CoOp and everything seems to be creeping up every week. Even own brand stuff. The biggest jumps I’ve noticed personally have been meat and milk. Don’t know if that’s the same in other supermarkets to be honest. Crisps as well I’ve notice have gone up in price quite a bit. Not supermarket per say but I bought my cats food the other day, I buy big 10kg bags, and it’s gone up to £59, I was paying around £45 last time I bought it.

27. 1ltr bottle of lucozade used to be £1
    Now a 900ml bottle of lucozade is £1.25

28. Loads have changed, and quality is still getting worse, many own brands are poor, ice cream tastes like cardboard, fizz often taste like it was made from waste water. Chicken tastes like it was bathed in bleach! Luckily most of it is luxury stuff so I don’t miss it, but I no longer by anything with chicken.

    ​

    The positive thing is it got me experimenting more with different brands, so I sometimes find something nice that I wouldn’t otherwise have known about. I have definitely changed a massive amount from normal. But I’ll also bulk buy more in sales, if I find my preferred kitchen roll on offer I’ll double down that time to save the next time I would otherwise need to get some. But I’ve always been a bit like that anyway. Save where you can. I also switch shops a lot too, I used to be more the convenient shop in one place type, but I now take turns, comparing where I can. Lidl is one of my favs for good deals, bigger items that last longer and often cheaper.

29. Chicken seems to have gone up, so now buy it once a week if that rather than twice a week previously. we’re also buying smaller portions of meats for any meals but we eat meat free dinners 3 nights a week now to save money also (not buying quorn or anything like that as that’s particularly cheap either).

30. I moved back to London and got out of quarantine just after New year’s. Cheapo peanut butter was 65p now 99p. Own brand bread 50p now 79p. A lot of things that were £1 like classic crisps are laughably tiny. Twister ice lollies are a joke how small they’ve gotten.

31. Those chocolate share bags like buttons or magic stars or aero balls etc… Are all £1.25 now. Used to be £1

32. Shrinkflation is real. Loads of products are now a lot smaller for the same price!

33. The meal deal. It was £3.

    That was the law.

    Now we are in a land of anarchy. £3.50, £4, £4.50, when will it end

34. My nightly bottle of Moët has gone up by a few quid. Well, so the butler says.

35. Butter has been extortionate for the last few years. Why has that gone up so much in comparison to how little milk has

36. I’ve started shoplifting more, it’s a victimless crime and great fun, you should try it.

37. Tesco, the price of basic penne pasta has more than doubled since this time last year (40p verses 85p).

    Kitchen rolls I noticed the same thing, when I bought it and saw the price on the shelf I thought “nah that must be for the four pack or something”, was quite surprised when the two-pack I bought was actually that price.

    I also hate how to buy stuff at the “normal” price at Tesco, you need a Club Card. Normal offers you see at other supermarkets are now “exclusives” such as on ready meals. Some of these offers have become absolutely rubbish too, Tesco used to do 3 for £5 on ready meals but it’s now 2 for £5.

    Same thing elsewhere, M&S have gotten rid of their 2 for £3 for Percy Pigs and their ready meal offer is now 3 for £8 rather than 3 for £6 (I liked the latter offer because it beat Tesco’s!).